A New Google AdWords Policy Change Will Affect You!
May 27th, 2008
As if paying for increasingly pricey Google Ads wasn’t enough, yet again Google has announced a new policy change that will likely prevent you and me from getting the top Ad spots through their AdWords program.
For a long time, the Internet has acted as a leveling force where one person could compete with large corporations for Internet real estate, traffic, sales and ads. The recent Google strategy and vision will definitely have a negative impact in this arena. In the coming weeks, as this strategy is rolled out, Ads will be scored and ranked similarly to web pages. The new strategy relies heavily on the speed of landing pages (landing page load time).
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